Master the Inner CEO to Unlock Your Outer Success

Join 2,500+ readers of The Founder to CEO for tips, strategies, and mindsets to launch and scale your business.

Scale Faster with Confidence

Unlock Your Leadership Potential

Achieve Lasting Business Growth

Retail Stores
0

Plus Shopify and Amazon

tech startups
0

3 of Them Had Exits

Helped Raise
$ 0 M

Venture Funding

CEOs Transformed
0

Over Last 25 Years

Scaling a Business is Hard

The internal struggle, the ups and downs, is real.
No CEO should have to roll the dice between growing the business and maintaining sanity.

"Research shows the highest ROI for early-stage companies comes from CEO coaching. A resilient, focused leader navigating the toughest phases of growth creates a ripple effect, driving stability and performance across the entire organization."

oz merchant leaning left

who i am

Hey. I'm Oz

I help early-stage founders master their Inner CEO to unlock outer success so they can confidently scale from $500K to $5M+.

I have been building companies and coaching CEOs for 2 decades. I have helped launch retail stores, online stores, 6 previous tech startups, some venture backed, some bootstrapped.

I know how to pitch to investors. I have run a practice pitch night for the last 3 years helping guide budding founders. I run a startup accelerator for early stage tech founders.

I’ve lived in 6 countries so far and understand 3 languages. Aside from transforming the lives of my CEO clients, reaching out to strangers and asking for things is my superpower.

I am currently the founder and CEO of ecomsellersHQ.com and I’m a consigliere or strategic partner to a handful of early stage CEOs.

I’ve very active on Linkedin. A little on Twitter. Feel free to follow me on both. TikTok I’m coming for you next!

The Founder to CEO Newsletter

There are many challenges founders face as they transition into the CEO seat. I tackle the mindsets to help you not only survive but thrive as a leader. These are short and actionable nuggets you can easily consume, quickly connect the dots, and commence action on.

Pitch Scrub

Having looked at hundreds of pitches, I can quickly give feedback on what is compelling and will hook potential investors. In a 30-minute pitch scrub, I’ll hear your pitch virtually. And then we’ll review it slide by slide on content, design, story, and delivery.

You’ll leave the session with lots of notes and action items leaving you with the guidance on how to nail your pitch. I also have a full video course (called “Nail My Pitch”) coming out to walk you step by step through the journey (coming soon)! Let’s polish your pitch.

1:1 CEO Coaching

I work with CEO clients on a weekly or a biweekly basis. There is a quarterly commitment to start. The first 90 days lays down the foundation upon which we will build annual goals.

Here are the five areas I focus on:

  1. Leadership Growth and Peak Performance
    • What habits or skills could you develop today to lead with greater clarity, energy, and impact?
  2. Vision and Strategic Planning
    • What does your ideal business look like in 3 years, and how will your current roadmap get you there?
  3. Scaling and Customer Success
    • How are you ensuring your customers feel valued as your business scales, and what processes need to evolve to maintain excellence?
  4. Financial Leadership and Accountability
    • Do you truly understand your numbers, or are you flying blind when it comes to decisions that impact your cash flow and sustainability?
  5. Execution and Team Dynamics
    • How can you better align your team around a shared goal and remove roadblocks to execution?

Ready to lead with clarity, inspire your team, and scale your business without losing yourself in the process?

Let’s explore how CEO Coaching can unlock your full potential as a leader.

Consulting Engagements

From time to time, I will help scaling B2B tech startups with go-to-market strategies including building out sales systems and processes. Companies need to be either venture-backed or have reached $500K in ARR.

  • Building out CRM and sales stack
  • Hiring reps (SDRs, BDRs, and AEs)
  • Review existing reps demo performance
  • Customer discovery
  • Reviewing business model and pricing strategies
  • Forecasting and planning

Let’s discuss the objectives of your project.

Workshops & Speaking Engagements

I am available for a variety of workshops ranging to help boost performance.

A few of the popular ones:

  • From Goal-Setting to Goal-Getting
  • The Delivery of Pitching
  • Words That Sell
  • Mindset Makeover
  • Emotional Resilience on the Founder’s Journey

I’m available to speak to your community or organization on a variety of topics:

  • Cash flow management
  • Sales skills and techniques
  • Mindset strategies

Let’s chat about an event or workshop to support your community or organization.

You can find me at these upcoming events. 
https://www.meetup.com/founderslocal/
https://www.eventbrite.com/o/founders-local-40790044493

testimonial

What My Clients Say

This is a great site for everything around the home, and it also has a useful section. You can see the best products.

testimonial

What My Clients Say

This is a great site for everything around the home, and it also has a useful section. You can see the best products.

Read more testimonials