 
															With a degree in production management (basically how to run a factory and manage supply chain), I spent many years in retail helping open up two different retail stores and even expanding one into wholesale selling apparel across the US. I started dabbling in ecommerce in the early 2000’s, initially with eBay, then Amazon, and then Bigcommerce and Shopify. We were selling now selling the retail products online.
I had also spent 3 years getting a Coaching certification and had begun a journey into personal and professional development training with the best in the industry learning the most cutting-edge transformational tools. So I immediately started working with coaching clients on the side.
Enter the world of high-tech SaaS, of course it was still the ASP days so no one knew what SaaS or the cloud was yet.
I spent the next 20 years helping build and scale B2B SaaS companies. This led me travel all around the world and live overseas again. Of those 6 startups, 3 had successful exits.
Over those years, I helped raise $147.2M in venture capital, build out go-to-market strategies, build and scale sales teams from scratch, implement way too many CRMs, and really all the key GTM playbooks a rapidly growing successful B2B SaaS company needs to thrive.
Act 3 has been a culmination of the last 2.5 decades worth of experience.
This year I launched startup number 7 called Futureproof, a financial copilot for SaaS and ecommerce founders to help them manage their books, plan and forecast their business, model out their cap table, and work with investors via a data room.
I work 1:1 on with early-stage (Seed, Series A, or bootstrapped) CEOs helping them with clarity, accountability, leadership, scalability, and resilience—empowering them to achieve extraordinary results, inspire their teams, and enjoy the journey of leadership.
I am writing extensively along with speaking and running workshops. See what my clients are saying.
For the last 3 years, I’ve been helping founders prepare to pitch investors, so I’ll be releasing an online pitch course soon. I am the Program Director of Founder Institute NC where I run a startup tech accelerator for budding founders.
I help many CEOs with their pitch decks to secure their next round of funding.
I serve as a Board Advisor to a few companies:
 
															Become the leader your team needs by fostering trust, alignment, and high performance at every level of your organization. Develop emotional intelligence, address blind spots, and create a thriving culture where great ideas and collaboration flourish.
Define your organization’s future with a clear, actionable vision and strategic roadmap that align your goals, inspire your team, and drive sustainable growth. Discover how to turn big ideas into measurable outcomes by prioritizing what truly matters for long-term success.
Master the art of scaling your business while maintaining operational integrity and delivering unparalleled value to your customers. Learn strategies to optimize acquisition, retention, and service delivery, ensuring your growth is both profitable and sustainable.
Stay on top of your numbers and make data-driven decisions that propel your business forward with confidence. From managing cash flow to setting financial goals, elevate your role as a strategic financial leader while building a business that thrives.
Your strategy is only as strong as your team’s ability to execute. Align your people, eliminate bottlenecks, and turn bold visions into measurable outcomes. It’s about driving results while building a culture of seamless collaboration.
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												Talking to Potential Customers											
																				
																												
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												Planning the Sales Strategy											
																				
																												
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												Scaling up a Sales Methodology											
																				
																												
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												Prepping for a Pitch											
																				
																												
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												Defining Marketing Strategies											
																				
																												
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												Implementing a Tech Stack for Scale											
																				
																												
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												Reviewing Biz Models & GTM											
																				
																												
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												Building Success & Support Systems											
																				
																												
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												Creating Playbooks for New Hires											
																				
																												
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Launching, scaling, and exiting your ecommerce brand
CEO Mindsets, omni-channel selling, and more
Global visions: How to scale your business internationally
Mastering marketplaces and the ecommerce journey
Strategies for scaling amazon business and maintaining cash flow
Learn how to identify the best service providers for your business
Scale your ecommerce business with capital management
Hack your mind to design your happiness
Ecommerce funding made Simple for more sales
A funding solution for ecommerce scaling as you think about exiting
Don’t let your lack of cash flow knowledge derail your business.
From venture capital to working capital to business planning
Staying ahead in the competitive Amazon marketplace
Exploring funding options for your amazon business
When to say no and when to say yes to scale with outside capital.
If you would like to have me on as a guest on your podcast, please reach out to discuss.
My ideal SaaS CEO client is an earlier stage SaaS company building a high-growth business. I typically define this business as having ACVs (average contract values) of $50K or less and sales cycles of less than 90 days. I prefer them to have at least $50K in MRR, though it isn’t a specific requirement. Their business can be either bootstrapped or venture backed.
My ideal ecommerce CEO client is a private label brand owner or scaling online wholesale reseller doing at least $500K in sales per year. You should be in business 6 months if rapidly growing or ideally 12 months.
I keep my coaching business relatively small. I typically work with no more than 4-6 CEOs at one time. Because of this, I require a discovery call before working together. The purpose of the discovery call is to assess mutual fit, and not to sell you on my coaching services.
Most of my engagements last between 3-4 quarters, but that is not a requirement. My minimum commitment is for at least one quarter together. I always work with companies and CEOs that I believe will be a good fit long term.
While I love frameworks and incorporate many. I do not promote any specific one. I believe that each relationship requires something very different given the age of the business, the CEO, product, team, etc. My goal is not to come in and give “one-size-fits-all” advice. My goal is to listen, learn, and collect as much context as possible before making a recommendation of any sort.
Once we have a discovery session and believe there is a mutual fit, I simply require the first month’s payment before getting started. Once that payment is complete, we schedule an initial 1-hour session to do a deeper dive into your business, set expectations, learn about specific challenges, etc.
I meet with CEOs either weekly or bi-weekly based on the package selected. The benefit of our coaching relationship is that you can text or email me at your convenience. I will typically respond right away, but I also guarantee a 24-hour response. If you find yourself in a situation where you need immediate guidance and believe a meeting is the best forum, I will always work to schedule something as soon as possible.
As of right now, all of my sessions are virtual through Google Meet. If you’d prefer a phone call vs. Meet, that’s absolutely fine.
Coaching sessions typically last 60 minutes. However, there are times when a CEO might need to speak with me for just 10 minutes, and other times a challenge may require the full 60 minutes. I don’t run a “pay-per-minute” type of service. My goal is to provide valuable advice to my CEOs.
You should reach out as often as possible. The point of our relationship is for me to provide strategic guidance when you need it. Some clients reach out once per week, while others reach out once per day. Don’t be shy to text or call me.
I typically make myself available between 10am and 5pm ET Monday through Friday. If you need me outside of those hours, I will always do my best to free up some time to connect.
Sessions are held Mondays, Wednesdays, or Fridays. I prefer to have them repeated at the same time each day of the week to maintain consistency for you and me. Exceptions can be made as needed.
I can help in countless ways. On the SaaS front, we can review a plan, talk through a decision, discuss GTM strategies, pitch deck review and prep, sales and customer success playbooks, review forecasting and projections, etc.
On the ecommerce front, we can also discuss new product launches, exploring new manufacturers, cutting costs in the supply chain, plan for cash flow, discuss bookkeeping and exit planning, explore other channels and global markets, etc.
I also have a network of capital and funding options. I can help you find the right funding provider and assess the offers to make sure you are getting good ROI on the capital.
Plus, I have several M&A partners who buy and sell ecommerce and SaaS businesses.
Whether you need a microloan, invoice or revenue financing, short-term working capital, term loans, or a line of credit, I have a contact for you.
I can help make introductions to my large network of operators and individual contributors. I can send interesting and useful articles, podcasts, and webinars that I believe are high quality, and much more.
I always try to have a 24 hour response time. If something requires a faster response, the best way to reach out is via text.
You can provide feedback at any time throughout our relationship. I prefer candid, direct feedback to make sure we are working together as effectively as possible.
As much as you need. There is no urgency for you to make a decision to work with me. I prefer the right CEO and the right company at the right time.
I offer two packages: Weekly meetings are $3,000 per month, and bi-weekly meetings are $2,000 per month. All packages come with access via phone, email, and text 10am to 5pm ET, Monday through Friday. (Note: If your MRR is less than $50K or less than $500K in gross sales talk to me, in some cases, I can offer a scaled rate.)
To get the process started, you can schedule a time to discuss your objectives with the calendar link below.
Great leadership isn’t just about achieving results—it’s about how you get there. Let’s align your vision, goals, and mindset to create lasting impact for you and your organization.
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