The Power of Affirmations

The Power of Affirmations: How to Create Ones That Actually Work

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You’ve probably heard it before: “Just use affirmations! Say positive things to yourself, and you’ll start to believe them.” But let’s be honest—most affirmations feel like trying to convince yourself of something you don’t believe. Telling yourself, “I’m a millionaire,” when your bank account begs to differ? That’s not motivating; it’s maddening.

Here’s the secret: affirmations do work, but only if you craft them the right way. The goal isn’t to lie to yourself—it’s to train your brain to focus on progress and possibility, not perfection.

Today, I’ll walk you through how to create affirmations that resonate, inspire action, and actually stick.

Why Affirmations Matter

Your thoughts are like a playlist on repeat. If that playlist is full of self-doubt—“I’m not good enough,” “I always fail,” “I’m too far behind”— it becomes your reality.

Affirmations are about rewriting that script. They help you shift your focus from what’s wrong to what’s possible, from limitation to growth. The science? Affirmations activate the reward centers in your brain, reinforcing a belief system that aligns with action and results.

But here’s the catch: they need to feel real and actionable. Let’s break down how to make that happen.

Step 1: Start with Reality, Not Fantasy

The biggest mistake people make with affirmations is going too far, too fast. Your brain doesn’t believe wild claims, so when you say, “I’m the best entrepreneur on the planet,” your inner critic immediately calls BS.

Instead, meet yourself where you are. For example:

  • Instead of: “I’m a millionaire,” try: “I’m learning to manage money and grow my income.”
  • Instead of: “I’m fearless,” try: “I’m building the courage to take bold actions.”

Pro Tip: Use language that reflects growth, not perfection. Words like “learning,” “growing,” or “becoming” make your affirmations feel achievable.

Step 2: Focus on Actionable Traits or Behaviors

Affirmations that focus on actions or traits are more effective than those tied to outcomes. Why? Because you control your actions—not always the results.

Ask yourself:

  • What qualities do I want to strengthen?
  • What actions will move me closer to my goals?

Examples:

  • “I take consistent steps toward my goals every day.”
  • “I’m becoming more confident in speaking my ideas.”
  • “I focus on progress, not perfection.”

These affirmations don’t just inspire—they remind you to take action.

Step 3: Make Them Personal and Specific

Generic affirmations feel hollow. To make them resonate, connect them to your unique journey. The more specific, the better.

For example:

  • Instead of: “I’m successful,” try: “I’m growing my business by showing up for my customers and delivering value every day.”
  • Instead of: “I’m a great leader,” try: “I lead my team with clarity, empathy, and focus on results.”

Pro Tip: Use the first person (“I”) and present tense (“am” or “choose”). This reinforces the belief that it’s happening now, not some vague future state.

Step 4: Anchor Them to Emotions

Affirmations are more powerful when they connect to how you want to feel. Think beyond the words and focus on the emotions they evoke.

Ask yourself:

  • How do I want to feel when I think about this?
  • What emotions will help me stay motivated?

Examples:

  • “I approach challenges with excitement and confidence.”
  • “I feel energized and capable as I tackle today’s tasks.”

When your affirmations tap into your emotional state, they reinforce not just a belief but a mindset.

Step 5: Create a Ritual Around Your Affirmations

Affirmations aren’t a one-and-done activity. To make them stick, integrate them into your daily routine. Here’s how:

  1. Morning Practice: Start your day by saying your affirmations out loud while looking in the mirror. It feels awkward at first—but trust me, it works.
  2. Write Them Down: Keep a journal and rewrite your affirmations every morning. Writing reinforces commitment.
  3. Pair with Action: Combine affirmations with small, aligned actions. For example, after saying, “I’m consistent in my work habits,” spend five focused minutes on your most important task.

Consistency is key. The more you repeat your affirmations, the more they’ll reshape your thought patterns.

Why This Works

When you use affirmations correctly, you’re not trying to convince yourself of a lie—you’re training your brain to focus on growth and possibility. Over time, this rewiring shifts your perspective and your actions.

Think of affirmations as the script for the person you’re becoming. The more you repeat the script, the more it becomes your reality.

Your Action Step for Today

Write three affirmations using the steps above:

  1. Reflect on a limiting belief or challenge you want to overcome.
  2. Craft an affirmation that focuses on growth, action, and emotion.
  3. Say it out loud and pair it with one small action that aligns with it.

Example:

  • Limiting belief: “I’m not good at networking.”
  • Affirmation: “I’m learning to connect authentically with others and build meaningful relationships.”
  • Action: Reach out to one new contact today.

What’s Next?

Affirmations are a daily practice, not a quick fix. The more you integrate them into your routine, the more they’ll reshape your mindset—and your results.

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